Diploma in Advertising & Public Relations (DAPR)
Diploma in Advertising and Public Relations is a one year programme which gives the students a complete understanding and hands on experience of two of the fastest growing media industries in India namely Advertising and Public Relations. The students will learn different creative as well as business aspects of advertisement and public relations which will enable them to practically apply the concepts to create their innovative projects.
Programme Educational Objectives:
- Impart knowledge about the concepts and methods of advertising.
- Provide information about types of advertising and advertising models.
- Provide insights into the concept of a brand and brand strategies.
- Provide an understanding of the concepts, role and functions of Public Relations.
- Describe the functions and structure of the Public Relations Department and professionals.
- Make students understand the concepts and approaches of Media planning and buying.
Diploma in Advertising and Public Relations Course
Diploma in Advertising & Public Relations is a course that is designed to provide students with an in-depth understanding of the principles and practices of advertising and public relations. The course primarily focuses on developing the necessary skills and knowledge required for careers in advertising and public relations.
The duration of the course is generally one to two years, and the eligibility criteria may vary depending on the institute offering the program. A candidate may need to have completed their 10+2 examination or its equivalent from a recognized board or university.
The course curriculum covers various topics related to advertising and public relations, such as marketing principles, communication skills, branding, market research, media planning, copywriting, and public relations strategies. The course also includes practical training and internships, which provide students with hands-on experience in the industry.
Upon completion of the course, a candidate can pursue various career opportunities in the field of advertising and public relations, such as advertising executive, media planner, copywriter, creative director, public relations executive, event planner, and digital marketer. They can also work in advertising agencies, public relations firms, media houses, and other related industries. Additionally, they may also choose to pursue further education in the field and pursue a Bachelor's or Master's degree in advertising and public relations or related fields.